Our Strategy

A clear plan to fund, produce, and distribute banners across the stadium.

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71,000Banners planned
222Stadium sections to cover
$4,700 USDFundraising target
Four strategic pillars

How we'll make it happen

From the systems behind the scenes to the banners in ARMY's hands, each part of the project supports the next.

Infrastructure

Build the tools and processes that keep everything organized and accountable.

  • Central website, forms, and shared tracking systems
  • Public progress dashboard and stadium coverage map
  • Clear team responsibilities and communication channels

Fundraising

Make giving accessible and show exactly how contributions move us forward.

  • Raise approximately $4,700 USD
  • Show what small donations can fund
  • Publish regular fundraising and spending updates

Volunteers

Connect local ARMY with the sections and logistics roles where they're needed most.

  • Recruit distribution and logistics volunteers
  • Assign and track stadium section coverage
  • Coordinate sorting, transport, and concert-day delivery

Promotion

Build awareness, invite participation, and keep ARMY engaged through show day.

  • Daily social posts and community activities
  • Fanbase partnerships and shareable updates
  • Banner voting, milestone graphics, and event instructions
Project roadmap

From planning to the stadium

PHASE 01

Build

Set up the website, forms, tracking tools, and organizing teams.

PHASE 02

Mobilize

Raise funds, finalize banner voting, and recruit volunteers.

PHASE 03

Produce & prepare

Print, ship, receive, sort, and assign banners for distribution.

PHASE 04

Celebrate

Distribute banners and coordinate both concert moments on February 13.

What guides us

Our commitments

CollaborationOne coordinated effort across ARMY communities.
TransparencyVisible decisions, progress, and finances.
AccessibilityDifferent ways to help, wherever you are.
AccountabilityClear responsibilities and follow-through.